The brief was to design a wedding invite that also explained the specific rituals and significance of the Tamil-Brahmin marriage.
The challenge was to adopt an explanatory approach without losing the charm of the occasion.
Adopting a personalized story-telling approach to tell the story of the couple, early directions included making a comic and a newspaper broadsheet.
The final invites were designed as a set of postcards with the story at the back.
Colour palette test.
An early exploration where the invite was designed as a broadsheet/ newspaper.
Treatment explorations with water colour.
Concept sketches.
I visualised the final invite as a comic book/ graphic novel with humorous and personal messages.
Story layout exploration
